ARS designs and executes events with excellence. We have been developing event strategies and engaging audiences for more than 30 years. We bring passion and proven practices to events—intimate, large-scale, private, and public. A few events we’ve enjoyed:

  • Designing experiences for socials, receptions, weddings, concerts, parties, and galas for 10 to 2,000 people
  • Curating thought leaders for mainstage keynotes or learning sessions for breakouts
  • Directing content, marketing, and logistics for 4,000-person executive conferences
  • Designing 5k run/walk race model for community cause with 55,000 participants across all U.S. time zones
  • Planning national youth sport competition governance structure and logistics
  • Creating marketing kits for turn-key community events across the U.S.
  • Engaging committees, convening networks, and hosting forums for executive leaders

Expertise and Passion, Fueled by Best Practices

We bring your vision to life with meaningful attendee journeys that amplify your brand and inspire attendees.

Are your events lacking a business strategy to deliver executive objectives?

We understand the need for alignment. We conduct event assessments to identify the purpose, target audience, objectives, how events can extend your brand and support your executive strategy.

Have a vision for an event but not sure how to make it transpire?

We bring your vision to life.  With detailed project plans to ensure comprehensive and thoughtful planning we drive results in on-time achievement of deliverables that promote accountability across teams and individual contributors.

Struggling to create a consistent attendee experience across multiple events?

We know this is a challenge. We can co-create meaningful attendee journeys that amplify your brand and inspire attendees.

Looking for the perfect keynote speaker to uplift and articulate a key strategic message?

We can introduce you to our favorite speakers or explore new talent on your behalf. We’ve hired more than 150 professional speakers, collaborated with premier speaker bureaus, and negotiated contract terms to ensure win-win partnerships.

Let’s partner to bring your event to fruition.

We bring world-class expertise to conference and private event design, hospitality partnerships, brand amplification, and meaningful attendee journeys. We enjoy a collaboration to design the experience, plan the production, orchestrate all the parts for optimal execution…even those unexpected moments that require swift and creative resolutions. And we pay attention to the details that matter to you, like sound practices that promote safety, strict project timelines, third-party vendor compliance, budgeting, and communication.

ARS also offers expert guidance on

  • Strategy Establish intent for vision, engagement and experience
  • Budget Relief Expense reduction, forecast accuracy and the must-haves
  • Speaker Curation Source expert/celebrity speakers to align with objectives
  • Communication Craft targeted attendee messaging
  • Production Advise on mainstage content and production elements
  • Evaluation Standardize and leverage post-event evaluation metrics
  • Third-party Vendors Secure talent, entertainers, and production vendors
  • Safety Establish on-site safety and emergency response protocols
  • Registration Data Manage registration data collection and onsite operations
  • Process Streamline and improve efficiencies
  • Governance Engage staff and volunteers in committee planning
  • Sponsorship Attract and engage event sponsors
  • Education Design learning session framework
  • Networking Plan social and celebratory events
  • Signage Highlight your brand with onsite signage
  • RFPs Evaluate venue/vendor bid responses
  • Workflow Evaluate and manage workflow for timely and on-budget project plans


About Andrea


Andrea Reno

Andrea’s longevity and diverse experience at an iconic, national nonprofit in Chicago focused on bringing high-profile, C-suite initiatives to fruition as a creative strategist, engagement and experience designer and trusted thought partner. She possesses a unique ability to transition between executive, consultant, and tactical roles to deliver the marketing outcomes you desire.

Learn more about Andrea’s event strategy background here. Her expertise and passion are fueled by best practices in marketing, brand amplification, conference and private event design and execution, constituent engagement, and improving operational efficiencies or team infrastructure to advance strategic marketing priorities.

Andrea values humor, grit, kindness, authenticity, faith and meeting each day with optimism. She will gladly share more about her role as an advocate for kids in critical need of family support resources through a local nonprofit, CASA of Champaign County. She lights up on the topics of Franklin, her Golden Retriever, being of service to others, traveling adventures with family, sitting on a sunny beach, breaking bread with friends, and manifesting the abundance of goodness that is available to all of us.